AWS Marketplace

The Co-Sell Playbook: How to Get AWS Field Reps Selling Your Product

Listing on AWS Marketplace gets you on the shelf. Co-sell is what gets you off it. When AWS's own field sales team starts recommending your product to their enterprise accounts, your sales motion changes entirely — you show up in meetings with an implicit AWS endorsement, deals close faster, and you're accessing relationships that would take years to build on your own. This guide is the practical playbook for activating and building an AWS co-sell motion from scratch.

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