Free AWS Marketplace Resources
Practical guides and playbooks to help you understand, prepare for, and accelerate your AWS Marketplace journey — no fluff, just what you need.
AWS Marketplace 101: The Revenue Channel Most SaaS Founders Overlook
There is a marketplace where 300,000 enterprise customers are actively looking to buy software — using budget they have already committed to spend on AWS. Most early-stage SaaS founders have never seriously considered it. This guide explains what AWS Marketplace is, why enterprise buyers love it, and how to evaluate whether it belongs in your go-to-market strategy.
Download FreeAWS Marketplace Pricing Models: Subscriptions, Contracts, and Metered Billing Explained
One of the most consequential decisions you'll make when listing on AWS Marketplace isn't about your product — it's about how you charge for it. AWS Marketplace supports several distinct pricing models, and the one you pick shapes how enterprise buyers purchase your software, how revenue flows through AWS, and how easy (or hard) it is to close large deals. This guide explains each model in plain terms and helps you figure out which one is right for your SaaS.
Download FreeThe Co-Sell Playbook: How to Get AWS Field Reps Selling Your Product
Listing on AWS Marketplace gets you on the shelf. Co-sell is what gets you off it. When AWS's own field sales team starts recommending your product to their enterprise accounts, your sales motion changes entirely — you show up in meetings with an implicit AWS endorsement, deals close faster, and you're accessing relationships that would take years to build on your own. This guide is the practical playbook for activating and building an AWS co-sell motion from scratch.
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